Jim Grierson Vitality

Jim Grierson | Director

  • Horticulture Crop Agronomist and Marketing Advisor for 35 years
  • Inaugural President of the International Blackcurrant Association 2008-12
  • Co-founder of the Vitality® health and wellness brand
  • Past board member of Blackcurrant NZ Inc-2010- 2014
  • Past NZ Chairman of Camp Quality NZ- Children living with cancer
  • Director on various company boards
  • Important to Jim: Married to Lynda, three adult children and six grandchildren, interests outside of family, Rugby, Fly Fishing and Walking.
David Vitality

David Eder | Director

  • Second generation blackcurrant grower for the past 47 years
  • Pioneer in the blackcurrant extract business specialising in Nutraceutical and Functional foods.
  • Director of Horticulture New Zealand 2005-2010
  • Life Member of Horticulture New Zealand
  • Co-founder of the Vitality® health and wellness brand
  • Past Chairman and board member of Blackcurrant NZ Inc-2004- 2014
  • Member Horticultural Export Authority  1992-2003
  • Executive member Horticulture Canterbury
  • Chairman of the Hurunui Waiau Water Zone Inaugural committee 2010-2015
  • Married to Nola with two adult children, Sonya and Mark

Anna Paula Rodrigues | Social Media and Research Manager

  • Ph.D in Forestry – University of Canterbury (2015):
  • University of Cambridge International Diploma in Business Management (2006)
  • Environmental Educator, Animal Lover and Activist.