Jim Grierson Vitality

Jim Grierson | Managing Director

  • Horticulture Crop Agronomist and Marketing Advisor for 35 years
  • Inaugural President of the International Blackcurrant Association 2008-12
  • Co-founder of the Vitality® health and wellness brand
  • Current board member of Blackcurrant New Zealand Inc-2017
  • Past NZ Chairman of Camp Quality NZ- Children living with cancer
  • Director on various company boards
  • Important to Jim: Married to Lynda, three adult children and six grandchildren, interests outside of family, Rugby, Fly Fishing and Walking.
David Vitality

David Eder | Director

  • Second generation blackcurrant grower for the past 47 years
  • Pioneer in the blackcurrant extract business specialising in Nutraceutical and Functional foods.
  • Director of Horticulture New Zealand 2005-2010
  • Life Member of Horticulture New Zealand
  • Co-founder of the Vitality® health and wellness brand
  • Past Chairman and board member of Blackcurrant NZ Inc-2004- 2014
  • Member Horticultural Export Authority  1992-2003
  • Executive member Horticulture Canterbury
  • Chairman of the Hurunui Waiau Water Zone Inaugural committee 2010-2015
  • Married to Nola with two adult children, Sonya and Mark
Hamish Rudh

Hamish Rush | Director

  • Managing Director of family business, Tasman Fruitpackers Ltd since 1999
  • Fourth generation pipfruit grower 105 years
  • Second generation blackcurrant grower of 41 years
  • Past board member of Blackcurrant New Zealand from 2013 to 2016
  • Current board member of Tasman Community Association since 1999
  • Married to Kylie with three school age children
  • Enjoys mountain biking, fishing and water skiing
Michael Dunsire

Michael Dunsire | International Marketing Director (Asia) and Shareholder

  • Crop Agronomist and senior Procurement professional 28 years
  • Managed many end to end supply chains from farm to factory for a major Consumer healthcare company
  • Supported many major global brands in line extensions and new product launches
  • Director and Board member of an major Aquaculture business in S E Asia.
  • In previous role responsible for over $600m of raw material spend globally.
  • Previously responsible for the supply of materials and services to 29 factories across Africa, Middle East, Japan, China SE Asia and Australasia.
  • Previously Governor of a 1000 pupil boarding school in the UK.
  • Represented major Pharmaceutical company on many government and trade committees.
  • Married to Jane, three adult children and five grandchildren. Interests outside of family, Rugby, Trekking, travelling and horticulture
Anna Rodrigues

Anna Paula Rodrigues | Social Media and Research Manager

  • Ph.D in Forestry – University of Canterbury (2015)
  • University of Cambridge International Diploma in Business Management (2006)
  • Environmental Educator, Animal Lover and Activist.