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Vitality New Zealand Team


Jim Grierson

Managing Director and Shareholder
  • Horticulture Crop Agronomist and Marketing Advisor for 35 years;
  • Inaugural President of the International Blackcurrant Association 2008-12​;
  • Co-founder of the Vitality™ New Zealand health and wellness brand;
  • Current board member of Blackcurrant New Zealand Inc-2017​;
  • Past NZ Chairman of Camp Quality NZ- Children living with cancer;
  • Director on various company boards
  • Important to Jim: Married to Lynda, three adult children and six grandchildren;
  • Interests outside of family: Rugby, Fly Fishing and Walking.

David Eder

Director and Shareholder
  • Second generation blackcurrant grower for the past 47 years
  • Pioneer in the blackcurrant extract business specialising in Nutraceutical and Functional foods.
  • Director of Horticulture New Zealand 2005-2010
  • Life Member of Horticulture New Zealand
  • Co-founder of the Vitality™ health and wellness brand
  • Past Chairman and board member of Blackcurrant NZ Inc-2004- 2014
  • Ministerial appointee on the Small Business Advisory group to Government 2008/9
  • Member Horticultural Export Authority  1992-2003
  • Executive member Horticulture Canterbury
  • Chairman of the Hurunui Waiau Water Zone Inaugural committee 2010-2015
  • Married to Nola with two adult children, Sonya and Mark.

Michael Dunsire

International Marketing Director (Asia) and Shareholder
  • Crop Agronomist and senior Procurement professional 28 years;
  • Managed many end to end supply chains from farm to factory for a major Consumer healthcare company;
  • Supported many major global brands in line extensions and new product launches;
  • Director and Board member of an major Aquaculture business in S E Asia;
  • In previous role responsible for over $600m of raw material spend globally;
  • Previously responsible for the supply of materials and services to 29 factories across Africa, Middle East, Japan, China SE Asia and Australasia;
  • Previously Governor of a 1000 pupil boarding school in the UK;
  • Represented major Pharmaceutical company on many government and trade committees;
  • Married to Jane, three adult children and five grandchildren;
  • Interests outside of family, Rugby, Trekking, travelling and horticulture.

Don Robertson

Finance Manager and Shareholder
  • Chartered Accountant and Business advisor;
  • Director -Prosser Quirke Ltd;
  • Involved in advising a wide range of both Rural and commercial clients from small holdings to multi -dimensional entities;
  • Strong involvement in the “Not for Profit” sector with a broad range of board positions.

Anna Paula Rodrigues

Social Media and Research Manager
  • Ph.D in Forestry – University of Canterbury (2015);
  • University of Cambridge International Diploma in Business Management (2006);
  • Environmental Educator, Animal Lover and Activist.